Brac Bank Ltd has introduced a new distribution channel – the sub-branch – to bring best in class banking services to the doorsteps of customers across the country.
The new banking channel went live on Wednesday, June 1 with the simultaneous inauguration of five branches in different locations across the country.
Selim RF Hussain, Managing Director and CEO of Brac Bank, officially opened Tejgaon’s Dhaka sub-branch on Wednesday, a press release read.
Deputy General Managers, Heads of Agencies, Regional Managers and senior officials were also present.
The bank’s sub-branches were also opened at Nikunja in Dhaka, Shibu Market in Narayanganj, Takerhat in Madaripur and Shariatpur on the same day.
On this occasion, Selim RF Hussain said, “The sub-branch is part of our multi-channel strategy to reach more people and cover more demographics. The bank is strongly committed to the financial inclusion of people by expanding its network in semi-urban and rural areas.”
“This new delivery channel will bring the unbanked segment of the population under a formal financial umbrella. As we bring world-class banking services to their doorsteps, it will invigorate rural and semi-urban economies. branch network across the country in the coming days and emerge as the leader in this particular segment,” he added.
Brac Bank started sub-branch operations in accordance with the license issued by Bangladesh Bank. Sub-branches will operate under the nearest branch.
At the sub-branches, customers will receive all banking services including account opening, cash deposit and withdrawal, deposit retirement scheme, funds transfer to any bank using EFTN and RTGS, Funds Transfer Service, Utility Bill, Credit Card, Student Record, Consumer Loan, Debit Card and Checkbook Processing, Astha App Enrollment, School Banking, savings instruments and many more.
However, sub-branches will not have currency exchange services.
The most modern services of Brac Bank will provide a new opportunity for businesses and individuals in the neighborhood. As the bank moves to new locations, it promises top-notch services and an excellent customer experience.