Cathay Pacific expands distribution strategy with Saber

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(June 20, 2022, 10:30 +07)
Cathay Pacific has expanded its partnership with Saber to ensure that Saber-connected travel agencies around the world have the ability to access the Hong Kong-based airline’s New Distribution Capability (NDC) dynamic content through the marketplace. of the Saber trip.

The latest deal gives Saber additional traction on its NDC roadmap while creating additional modern airline retail opportunities for Cathay Pacific, and enabling Saber-connected agencies to purchase, book and manage content from Cathay Pacific to create more personalized trips and experiences for travelers.

Cathay Pacific A330 reg: B-LBK. Photo by Steven Howard from TravelNewsAsia.com

This new agreement follows a signing earlier this year that saw Cathay Pacific select Saber’s Fares Manager and Fares Optimizer solutions to achieve strategic pricing and the creation of smart offers.

“As we move towards recovery, it is essential that we are able to create more differentiated content that reflects the wants and needs of travelers today and tomorrow,” said Martin Xu, Chief Executive Officer of sales and distribution of Cathay Pacific. “After creating this content, we need to ensure that as many travelers as possible have access to it, whether through direct or indirect channels. That’s why we’re thrilled to join Saber’s Beyond NDC family at this pivotal time for the travel industry.

The deal builds on a busy NDC roadmap that Saber has established for the remainder of 2022 to continue advancing its capabilities. It also takes effect when Cathay Pacific resumes flights to more destinations after adjustments to some travel restrictions in Hong Kong.

“NDC is more important than ever as the travel industry seeks to capture the tailwinds of recovery, and 2022 is set to be a key year for our NDC efforts,” said Kathy Morgan, vice president, Channel Delivery. , Saber Travel Solutions. “A key enabler in creating a more dynamic distribution environment where it is easier to adapt to changing marketing conditions, NDC is a win-win for the airline, the agency and the traveller, we are so excited to have Cathay Pacific join us as we continue to advance our long-term vision of Beyond NDC retail and distribution.

See also:

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