Direct Selling Brand Organifi Announces Omnichannel Retail Distribution Strategy


Organifi (San Diego, Calif.), A manufacturer of superfood blends with a large customer base of over one million people through its e-commerce platform, has announced its expansion into natural, specialty retail channels. and conventional. . Through this omnichannel sales strategy, Organifi hopes to respond to the growing evolution of grocery shopping habits. As of July, its products are now available at Sprouts worldwide, 600 CVS stores, King Sooper in the Denver area, and Fresh Thyme in the Midwest region, among other retailers.

“It’s always about connecting with our community, meeting the needs of our customers and delivering the best quality superfood blends that fit perfectly into a healthy lifestyle; starting with our Organifi Green Juice and now offering nearly 20 products that meet different needs throughout the day, ”said Mae Steigler, CEO of Organifi, in a press release. “Developing our brand within the direct-to-consumer channel over the past few years has provided us with the opportunity and access to listen and learn from our customers, enabling us to both grow and innovate strategically. , before we venture into the retail landscape. . I believe this will continue to be our most valuable asset and a powerful contributor to our success on the shelves. “

Since its inception, as a brand primarily aimed at consumers, Organifi has experienced 55% year-over-year revenue growth. So far, its only retail distribution has been at Vitamin Shoppe, where it became the retailer’s # 2 superfood brand in 2020.

“We are in a very advantageous position, entering for the first time in some of the country’s leading retail accounts,” said Adam Hertel, vice president of retail sales at Organifi. “With products already proven and validated by a wide range of consumers across markets and demographics, we have the exciting ability to leverage years of consumer insight, awareness and loyalty, accelerating Organifi to achieve the same category management in store, as we have online. “


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