Earn More With Google’s Web Stories Reading Book

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Google has published a Web Stories reading book that provides in-depth information on how to be successful with the new format. At over a hundred pages, the document begins with an overview and proceeds to increasingly advanced tips designed to encourage more traffic, engagement, and revenue.

Web Stories

Web Stories is a new format that Google is showing in Search and Discover. The format is designed to deliver “snackable” content to consumers on the go.

But as the Web Stories manual makes clear, the new format has many uses that can help publishers make their websites more engaging with site visitors and increase revenue from advertising or even affiliate links. .

Web stories help publishers reach new audiences. They can also keep visitors on the site longer to see more advertisements, the format can be used to convert visitors into sales or inspired to click on affiliate links.

Web stories can be monetized in a number of ways, including affiliate links, sponsored content, programmatic ads, or direct sell ads.

Google also provides support in the form of a WordPress plugin that makes it easy to create web stories.

The new manual is intended to teach editors how to embed web stories into a website.

Screenshot of a page from the Web Stories reading book

Although the web story reading book is over one hundred pages long, each page has two or fewer word paragraphs. This format makes it easier to read and understand.

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Web Stories Guide Content

The playbook is divided into three sections:

  1. Overview
    Describes how web stories are useful for publishers to find new audiences and provide them with a faster way to consume content.
  2. Entry points
    Describes the different ways web stories can fit into a website and how to customize the way site visitors interact with them.
  3. More design details
    Offers a comprehensive review of design best practices to encourage greater engagement with readers.

Here’s how the Web Stories reading book describes its purpose:

Get the most out of web stories.
This guide will help you embed web stories into your website, so you can reach new audiences and help readers connect with content they’ll love. “

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Entry points

The Entry Points section and More Design Details cover their topics in depth. For example, there are five different types of “entry points” that the manual focuses on one by one in order for an editor to reach an expert level of understanding.

The Entry Points section describes how there are five different entry points:

  • Singleton
  • Carousel
  • Compact screen
  • Highlight of the author
  • Dedicated page

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Then he shows one by one how the five different “entry points»Fit into a web page as part of an overall strategy to attract visitors.

Finally, this section refers to a Design Kit where files can be downloaded and used to create the various entry points.

Screenshot of web story design kit page

Screenshot of Web Stories Design Kit webpage

More design details: best practices

In the More Design Details section, the read book teaches best practices for content and layout and then moves on to personalizing web stories.

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Screenshot of an overview page from the Web Stories reading book

Screenshot of web stories preview

The document ends with links to three other resources:

  1. Guide to Using Stories on Your Site
  2. Web Story and CMS tools
  3. Technical documentation for web stories

The guide refers to a GitHub Web Stories and the Slack channel, but the Slack link seems to be broken …

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Screenshot showing the Carousels page of the Web Stories reading book

Screenshot showing a page from Google's web stories reading book

Download the Web Stories guide

Google’s web story reading book is over a hundred pages long, but most of the pages are full of illustrations that show best practices and lessons. So it’s not as long as it sounds.

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Nonetheless, there is a lot of information that is useful for editors of all skill levels with the web story format.

Quotes

Read the official announcement
Increase the visibility of your web stories

Download the playbook:
Web Stories Experience Guide (PDF)



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