The global apple cider vinegar market size is expected to reach $ 1,437. 1 million by 2027, increasing to a market growth of 8.0% CAGR during the forecast period. Apple cider vinegar is a kind of fermented vinegar that is prepared using apples.
New York, December 27, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Global Apple Cider Vinegar Market By Nature, By Form, By Distribution Channel, By Regional Outlook, Industry Analysis Report and Forecast, 2021 – 2027” – https://www.reportlinker.com/p06193293/?utm_source=GNW
In recent years, the demand for apple cider vinegar has increased among consumers who put their health first. This is because of its benefits in promoting weight loss, immunity boosting power and others. Hence, these factors are expected to create lucrative growth opportunities for the players operating in the market.
Apple cider vinegar contains vitamins and minerals that are extremely beneficial for the hair. It also has anti-inflammatory properties and contains acetic acid and alpha hydroxy. It can exfoliate the skin and absorb excess sebum. These products are very demanding and prompt many industries to introduce innovative products based on apple cider vinegar. Hence, the apple cider vinegar market is said to experience significant growth during the forecast period. Additionally, apple cider vinegar has seen increasing use in the cosmetics industry.
COVID-19 impact assessment
The apple cider vinegar market has seen a positive impact every step of the supply chain and value chain. During the global pandemic, consumers were extremely worried about their health and general well-being. This is due to the negative impact of the COVID-19 pandemic on their mental and physical health, thereby propelling the apple cider vinegar market growth and demand during the forecast period.
During the pandemic, apple cider vinegar was widely consumed because many people believed it would help boost their immunity and protect them against the corona virus. This caused a drastic increase in demand for apple cider vinegar during the initial phases of the lockdown.
Marketing growth factors:
Functional benefits of apple cider vinegar
Apple cider vinegar has been used medicinally for centuries. However, it has recently seen greater popularity due to its natural remedies for several health issues. Additionally, doctors around the world claim that apple cider vinegar promotes digestion, helps control the increase in blood sugar levels, and develops feelings of fullness. It can also be useful for people who want to reduce their weight. Apple Cider Vinegar Weight Loss Diet was among the fastest growing health searches on Google in 2017, according to Harvard Health.
Awareness of the health benefits of apple cider vinegar
The goal of functional drinks, including apple cider vinegar, is to improve body functions such as digestive health, immune system, weight management, and better heart rate management. In addition, this product contains amino acids, herbs, vitamins and minerals which could increase its demand in the years to come. The existence of these nutritional elements helps in reducing the health problems due to which customers change their preferences and turn to these functional drinks.
Marketing restriction factor:
High availability of alternatives
Functional drinks like apple cider vinegar have many benefits, ranging from boosting immunity to improving overall health. However, the demand and growth of functional drinks would be hampered due to the availability of substitute products such as green tea, coffee and fruit juices in the market. There are many products available in the market which are cost effective and are readily available in almost every country in the world. This aspect acts as a major obstacle to the growth of the overall apple cider vinegar market.
Based on nature, the apple cider market is categorized into organic and conventional. In 2020, the conventional segment achieved the maximum revenue share in the apple cider vinegar market. Factors such as high efficiency and easy accessibility of apple cider vinegar in the market through distributors are responsible for the growth of this segment.
On the basis of the form, the apple cider market is divided into liquid and others. In 2020, the liquids segment acquired the largest revenue share in the market. This is largely due to its ease of application and high availability in different distribution channels such as specialty stores, supermarkets, hypermarkets and among others.
Distribution channel outlook
Based on the distribution channel, Apple cider market is divided into supermarket / hypermarket, specialty store, online store and others. The supermarket / hypermarket segment has generated the largest share of the overall apple cider vinegar market revenue. These stores carry a wide range of brands in a product category, including apple cider vinegar.
Based on region, apple cider market is analyzed North America, Europe, APAC, and LAMEA. In 2020, North America has emerged as the dominant region by gaining the highest revenue share in the overall apple cider vinegar market. A factor such as the massive growth of the regional catering industry is responsible for the growth of the regional market.
The market research report covers the analysis of the major players in the market. Major companies featured in the report include PepsiCo, Inc., The Kraft Heinz Company, Molson Coors Beverage Company, Bragg Live Food Products, LLC (Swander Pace Capital), Carl Kühne KG (GmbH & Co.), Manzana Products Co., Inc., NOW Foods, Inc., Mizkan Holdings Co., Ltd., Stonewall Kitchen, LLC and White House Foods
Strategies deployed in the apple cider vinegar market
Jun-2021: Bragg Live Food Products launched Bragg Apple Cider Vinegar Supplements. With this launch, the company would further support its vision of helping people live better and healthy lives.
March-2021: Stonewall Kitchen completed the acquisition of Urban Kitchen, a national supplier of spices and sauces. With this acquisition, Stonewall Kitchen would be well positioned to offer customers and guests a wide range of high quality products for their kitchen and home in many categories.
March-2021: Bragg Live Food Products has partnered with Ardagh Group, a global supplier of endlessly recyclable and sustainable metal and glass packaging to brand owners worldwide. Through the partnership, the company would launch the latest 16-ounce glass bottle for its line of apple cider vinegar drinks.
July 2020: Stonewall Kitchen introduced Pearl Cherries, Roasted Peanuts with Sea Salt and Black Pepper, Apple Cider Vinegar with Turmeric and Honey and Apple Cider Vinegar with Ginger and Honey, Waffle Biscuit Dutch chocolate peppermint and among others. With this launch, the company aimed to continue growing its food brands with better flavor and product profiles.
Apr-2020: Bragg has partnered with Pressed Juicery, a leading brand of cold-pressed juices with the goal of making high nutrition a realistic option for everyone. Thanks to this collaboration, the two companies launched three old new drinks and shots for the summer. In addition, these two entities have deployed two exciting flavors of ACV Shots and a Greens Juice with ACV.
Nov-2019: Mizkan launched OSU Apple Cider Vinegar in UK. OSU products are free of artificial flavors, colors and preservatives and are approved for vegans.
Sep-2019: Stonewall Kitchen has acquired Vermont Village, an organic brand of applesauce and apple cider vinegar. Following the acquisition, Stonewall Kitchen aimed to create a leading premium branded specialty foods platform. Additionally, the company would leverage its sales and marketing expertise, product development capabilities, and other business support features, with the goal of driving the exceptional growth of both brands while maintaining its commitment to products of exceptional quality.
Jul-2019: Stonewall Kitchen unveiled 27 new products. With this launch, the company aimed to acquire a leading position in the industry. Additionally, some of the products launched by the company include organic apple cider vinegar, bacon queso and blueberry apple salsa, tricolor fusilli, maccheronis and spinach fettuccine, among others.
Nov-2018: Stonewall Kitchen completed the acquisition of Spruce Naturals, a parent company of Napa Valley Naturals, a leading brand of certified organic extra virgin olive oils, culinary cooking oils, Italian balsamic vinegar and aged wine vinegar, and Montebello, an artisan brand of organic pasta imported from Italy. With this acquisition, the company aimed to strengthen its goal of becoming the leading specialty food platform in North America.
Jan-2018: Molson Coors acquired Aspall, a 290-year-old cider house. The acquisition was intended to help Molson Coors position itself well in the growing premium cider market in the UK.
Scope of the study
Market segments covered in the report:
• Other form
By distribution channel
• Distribution channel
• Supermarket / Hypermarket
• Online and
• Other distribution channel
• North America
o United States
o Rest of North America
o Rest of Europe
• Asia Pacific
o South Korea
o Rest of Asia-Pacific
o United Arab Emirates
o Saudi Arabia
o Rest of LAMEA
• PepsiCo, Inc.
• The Kraft Heinz company
• Molson Coors Beverage Company
• Bragg Live Food Products, LLC (Swander Pace Capital)
• Carl Kühne KG (GmbH & Co.)
• Manzana Products Co., Inc.
• NOW Foods, Inc.
• Mizkan Holdings Co., Ltd.
• Stonewall Kitchen, LLC
• Food from the White House
• Comprehensive coverage
• The largest number of tables and figures on the market
• Subscription-based model available
• Best price guaranteed
• After-sales research support guaranteed with 10% free customization
Read the full report: https://www.reportlinker.com/p06193293/?utm_source=GNW
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