DUBLIN–(BUSINESS WIRE)–The “Global Dye Sublimated Clothing Market” report has been added to from ResearchAndMarkets.com offer.
The global dye-sublimated clothing market size is expected to reach USD 8.1 billion by 2027, growing the market at a CAGR of 12.9% during the forecast period.
Main market players
Gildan Activewear Inc.
Under Armor Inc.
Royal Clothing Inc.
dasFlow Custom Sportswear
Sportswear brands Augusta
Dye sublimation garments are generally lightweight and suitable for different types of work environments. The growth of sublimation dyed garments is fueled by the increasing number of garments being dyed every day. Additionally, the growth of the market is further driven by the increase in spending on tailored garments with printed photographs.
Additionally, the dye sublimation apparel market is expected to witness lucrative growth opportunities owing to the reduced time and massive production of printed and photographed apparel. Conversely, the growth of the dye-sublimated apparel market is expected to be hampered by the severe drop in the global textile industry due to the outbreak of a global pandemic. Moreover, the players operating in the market are expected to face many challenges owing to the huge cost associated with the printing techniques.
It has become essential to incorporate reduced friction resistance technology in an effort to ensure breathability and reduce the appearance of wrinkles in garments. Additionally, the growth of the market is expected to increase due to increased expenditure for several custom garments with printed graphics and gradient tones. Many retailers are entering the retail space as the majority of consumers in established and emerging countries are turning to digital marketplaces to purchase products. This factor plays a central role in the growth of the sublimated clothing market.
COVID-19 Impact Analysis
Due to the outbreak of the COVID-19 pandemic, the growth of the textile industry has been significantly hampered. Due to the strict lockdown restrictions and other measures, the demand and need for fashionable clothes has seen a downward trend. Governments have ordered the closure of all non-essential shops and outlets, including clothing stores and malls. As a result, demand for sublimation clothing has been hampered during the pandemic period. With strict social distancing regulations in place, consumers have been forced to stay inside their homes in order to limit the rate of transmission. These aspects had hampered the growth and demand for sublimated clothing during the pandemic period.
Market Growth Factors:
Increased production speed and high volume systems are expected to drive market growth
Currently, an increasing number of garments are both colored and dyed. The demand for sublimation dyed garments is driven by the huge volume of dyed garments in the market. The latest printheads offer higher print speed and an automatic circulation system, reducing downtime. Customers are encouraged to dye their garments with high quality due to reduced time and increased production of photographed and printed garments.
Emerging Digital Printing Trends in the Sublimated Sportswear Market
The sportswear industry has switched to sublimation printing because it is a cheaper method. Plus, it’s a durable printing process that takes less time. The demand for attractive and fashionable sportswear has increased due to the rising trend of style and fashion among Gen Z. Moreover, the demand for sublimated sportswear has been boosted by the growing awareness of innovative designs and customization options. The primary customers for sublimated sportswear are mainstream customers such as professional sports teams.
Market Restraint Factor:
The COVID-19 pandemic has hampered market growth
The global pandemic has negatively affected a majority of industries, including the textile sector. Due to the strict lockdown measures and traffic ban, the textile industry was completely hampered during the first quarter of 2020. In addition, governments’ ban on non-essential facilities including shopping malls and retail stores, has lowered the demand for dye-sublimated garments and the trend is still seen in some parts of the world.
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