Global Hair Accessories Market by Distribution Channel, By


New York, 27 Dec. 2021 (GLOBE NEWSWIRE) — announces the publication of the report “Global Hair Accessories Market By distribution channel, By product, By Regional Outlook, Industry Analysis Report and Forecast, 2021 – 2027” – https://www.reportlinker. com/p06193311/?utm_source=GNW
Compared to women’s hair accessories, men have relatively fewer options in the market since their options are limited to hair ties, headbands, bandanas, Alice bands, and bobby pins.

Factors such as growing preference for fashionable or fashionable products for utilitarian purpose along with trying out trendy hairstyle are estimated to propel the hair accessories market growth during the forecast period. Furthermore, rapid development of advanced production technologies, prevalence of various fashion trends and hairstyles, and wide accessibility of attractive accessories would entice more customers to invest in them and hence fuel the growth of the market. Additionally, the launch of various products such as hair ties, barrettes, clips and headbands having fashionable materials, designs and shapes that are both functional and fashionable would increase the growth of the accessories market for hair in the years to come.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic has disrupted the global supply chain of various goods. Businesses around the world have seen a decline in sales and revenue due to various restrictions such as complete lockdown, temporary ban on manufacturing units, and restrictions on imports and exports. China is among the major suppliers of raw materials for the production of different types of hair accessories, and several key manufacturers depend on China for the same purpose. But, since the virus emerged in China, many governments have stopped trading across borders with China.

Due to this, many hair accessories companies had to reduce or stop production, which ultimately affected the growth of the hair accessories market. Thus, the COVID-19 pandemic has negatively impacted the demand and growth of hair accessories market across the globe.

Market Growth Factors:

A Growing Fashion Trend Among Millennials and Gen Z

Millennials and Generation Z are heavily influenced by movie stars and other celebrities and are more eager to try out the looks of their favorite celebrities, which motivates them to spend more on fashionable hair accessories. Along with this, they mainly invest in creating a style statement from their appearance which makes them more fashionable. Due to this, the demand for various fashion products including hair accessories is increasing across the world.

Increase in consumer disposable income

The increase in consumer disposable income allows people to spend on various clothes, apparel and accessories. Along with this, the growing population of working women is contributing to the growth of the market as they spend huge amounts on these fashionable accessories. This would further boost the growth of the hair accessories market over the forecast period. Furthermore, the trend of showing luxurious images on social media platforms would also increase the market growth.

Market Restraint Factor:

Possibilities of hair damage

The use of hair accessories can increase the risk of hair damage. Hairpins and rubber bands are the most commonly used hair accessories in the world, but these accessories can lead to hair loss because the hair can get tangled. Along with this, using the wrong accessories can damage the hair and lead to massive hair loss. It is important for a person to understand their hair type and then choose a suitable hair accessory for their hair type.

Distribution Channel Insights

Based on distribution channels, the hair accessories market is fragmented into hypermarkets and supermarkets, general stores and online. Among all, the general store segment generated the highest revenue share in 2020 and is expected to continue this trend during the forecast period. This growth is attributed to the growing propensity of consumers to purchase hair accessories from general stores. These general stores consist of small and large neighborhood stores.

Product Type Outlook

On the basis of product type, the hair accessories market is segmented into clips & pins, headbands, wigs & extensions, rubber bands & ties, and others. Among these, the hair ties and ties segment dominated the hair accessories market with the highest revenue share in 2020 and is expected to continue this trend during the forecast period. This is due to the wide accessibility of a wide variety of products with different shapes, designs and materials.

Regional outlook

Regionally, Hair Accessories Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. Asia-Pacific has emerged as the leading region in the hair accessories market with the maximum revenue share in 2020. This is due to the growing population of working women in emerging countries like China and India .

The market research report covers the analysis of major market players. Key companies profiled in the report include Forever 21, Inc., Fromm International, Annie International, Inc., The Finest Accessories, Inc., SILKE London, Invisibobble, SwirlyCurly Hair, H&M Group, Conair LLC (American Securities) and Good Hair . Day (Coty).

Strategies deployed in the hair accessories market

August 2021: Invisibobble launched its latest brand collaboration after Crayola. This four-piece collection includes HairHalo, a two-piece Sprunchie multipack, Bowtique, and a five-piece Original Traceless Hair Ring multipack, with each item referencing the art style of the character it features.

June 2021: Invisibobble has entered into a partnership with Crayola. This partnership aimed to introduce a unique product design, material and technology, which makes invisibobble DNA associated with the nostalgic and colorful feel of Crayola.

June 2021: Forever 21 has entered into a partnership with Hudson’s Bay, a Canadian chain of luxury goods department stores. As part of this partnership, Forever 21 would have full collections available at select Hudson’s Bay stores. This offer is available in two physical locations, with an expansion in stores across Canada to attract more Millennials and Gen Z shoppers.

Apr-2021: H&M has partnered with online fashion leader Zalora. This partnership aimed to expand its market presence in Malaysia, the Philippines, Singapore and Indonesia.

Oct-2020: H&M has expanded its geographic presence by launching an online store in Australia on With this launch, Australian users would have access to quality clothing at the best price, produced in a sustainable way at the click of a button.

September 2020: GHD launches Platinum + Styler, the world’s first predictive straightener. This straightener takes into account the thickness or thinness of a person’s hair to determine the amount of energy needed to straighten their hair and manage the ideal 365 degree styling temperature.

July 2020: GHD has launched three new ghd professional accessories, which can be used with ghd’s best-selling Helios hair dryer. These three new accessories allow customers to personalize the helios hair dryer to adapt it to each type of hair.

Nov-2019: Conair introduced a new cordless curling device, the first of three cordless products. This device is developed to reach Gen Z and younger Gen Y consumers. The curler, named Unbound Cordless Auto Curler, would be followed by the release of a 2-in-1 styler and straightener. These products would be available on the company’s partners such as Ulta, CVS, Best Buy and Amazon.

March 2019: H&M India reached an agreement with Myntra and Jabong. The deal would help the company support its major physical and digital stores in India.

Oct-2018: Conair introduced a collection of hair accessories. This collection features 40 pieces that combine Sariñana’s laid-back California style with Scünci’s expertise for an assortment of faux leather and velvet scrunchies in hues of pink, burgundy and black; brass and glitter pins; clips and metal barrettes studded with rhinestones; and headbands in silk, velvet and metals.

Oct-2018: H&M has partnered with Klarna, a Swedish fintech company. This partnership aimed to combine H&M’s digital and physical stores to provide customers with a simple, personalized and engaging shopping experience no matter where, when or how they shop.

December 2017: H&M Group extended its collaboration with Alibaba Group, a Chinese multinational technology company. This collaboration aimed to make H&M even more accessible in mainland China and to complement its existing physical and digital stores.

Scope of the study

Market Segments Covered in the Report:

By distribution channel

• General stores

• In line

• Supermarkets and hypermarkets

By product

• Elastics and ties

• Wigs and extensions

• Clips and pins

• Headbands

• Others products

By geography

• North America

o United States

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o United Kingdom

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia-Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of the LAMEA

Profiled companies

• Forever 21, Inc.

• Fromm International

• Annie International, Inc.

• The Best Accessories, Inc.

• SILKE London

• Invisibobble

• SwirlyCurly Hair

• H&M Group

• Conair LLC (US securities)

• Happy Hair Day (Coty)

Unique offers

• Comprehensive coverage

• The largest number of tables and figures on the market

• Subscription-based model available

• Best price guaranteed

• Provided after-sales research support with 10% free customization
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