Global Toys Market, By Product Type, By Distribution Channel (Supermarket / Hypermarket, Specialty Store, Online, Others, By Region, Competition Forecast and Opportunity, 2026


Global Toys Market, By Product Type (Outdoor & Sports Games, Dolls, Construction Toys, Games & Puzzles, Vehicles, Stuffed Animals, Others (Figures & Accessories, Arts & Crafts, etc.)), By Channel distribution (supermarket / hypermarket, Specialty store, online, others ((Stationery, gift shops, kiosk, etc.

New York, December 22, 2021 (GLOBE NEWSWIRE) – announces the publication of the report “Global Toys Market, By Product Type, By Distribution Channel (Supermarket / Hypermarket, Specialty Store, Online, Other, By Region , Competition Forecast and Opportunity, 2026 “-
)), By Region, Competition Forecast and Opportunity, 2026

The global toy market was worth $ 92.69 billion in 2020 and is expected to grow at a CAGR of 4.47% and reach a value of $ 118.65 billion by 2026F. This growth in the global toy market can be attributed to the increasing demand for toys for all age groups of the global population. Toys are preferred not only by children and teenagers but also by the adult population who are enthusiastic about maintaining their collections of toys such as game avatars, action figures, etc. The increased adaptations of online games are also influencing their toy collections and increasing the demand for toys. , thereby driving the growth of the global toy market over the next five years. Passionate parents are strongly influenced by child psychologists who influence and promote the use of toys for better child development. They actively educate parents about the influence of educational and developmental games and toys. Toys are often confirmed to support the growth of the child through the educational, mental, physical and emotional development of the child, thereby supporting the growth of the global toy market over the next five years. The present market is flooded with educational toys, electronic toys and various types of toys among other types of toys, thus contributing to the growth of the global toys market.
The global toys market is segmented into product type, distribution channels, and region. Based on the type of product, the global toys market is segmented into outdoor and sports games, dolls, games and puzzles, construction toys, vehicles, soft toys, and others.

Outdoor and sports games are expected to register the largest market revenue shares and may dominate the global toy market over the next five years. Growth can be attributed to driving factors such as their benefits in the overall development of children.

Parents are enthusiastic about the physical and mental development of their children and are very inclined towards outdoor sports, thus supporting the growth of the market. The games and puzzles sub-segment could register significant growth in the next five years due to the growing awareness among the population regarding the benefits of these games in the mental and emotional strengthening of gamers.
The LEGO Group, Hasbro, Inc., Mattel Inc., Tomy Company, Ltd., Spin Master Corp. and others are some of the major players operating in the global toys market. Companies are continually engaged in mergers and acquisitions, product developments, new product launches and other strategic developments to stay competitive in the market. For example, in July 2020, the LEGO Group announced the release of a LEGO Nintendo Entertainment System (NES) building kit for adults, allowing people to build their own NES console from LEGO bricks. The new product from the LEGO Group and Nintendo collaboration features a brick-built NES model with realistic details, as well as a 1980s-style LEGO TV for nostalgic gamers and LEGO fans alike.

Years considered for this report:

Historical years: 2016-2019
Baseline year: 2020
Estimated year: 2021E
Forecast period: 2022F-2026F

Goal of the study:

1. To analyze the historical growth in market size of the global toys market from 2016 to 2020.
2. Estimate and forecast the market size of the global toys market from 2021 to 2026 and the growth rate to 2026.
3. To classify and forecast the global toy market on the basis of product type, distribution channel, region, and company.
4. Identify the dominant region or segment of the global toy market.
5. Identify the drivers and challenges of the global toy market.
6. Examine competitive developments such as expansions, new product launches, mergers and acquisitions, etc., in the global toy market.
7. Identify and analyze the profile of the major players operating in the global toys market.
8. Identify the main sustainable strategies adopted by players in the global toy market.
The analyst performed both primary and secondary research exhaustive for this study. Initially, the analyst found a list of manufacturers around the world.

Subsequently, the analyst conducted primary research surveys of the identified companies. During the interviews, respondents were also asked about their competitors.

Using this technique, the analyst could include manufacturers who could not be identified due to the limitations of secondary research. The analyst looked at manufacturers, distribution channels and the presence of all major players across the globe.
The analyst calculated the size of the global toy market using a top-down approach, in which data from various end-user segments has been recorded and forecasted for years to come. The analyst obtained these values ​​from industry experts and company representatives and validated them externally by analyzing historical data for these types of products to arrive at an appropriate overall market size.

Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also investigated by the analyst.

Key target audience:

• Toy manufacturers, suppliers, distributors and other stakeholders
• Market research and consulting firms
• Government bodies such as regulatory authorities and policy makers
• Toy organizations, forums and alliances
The study is useful in providing answers to several critical questions that are important to industry players such as manufacturers, suppliers and partners, end users, etc., in addition to enabling them to develop investment strategies and capitalize on market opportunities.

Scope of the report:

In this report, the global toys market has been segmented into the following categories in addition to industry trends which have also been detailed below:
• Toys market, by type of product:
o Outdoor and sports games
o Dolls
o Games and puzzles
o Construction toys
o Vehicles
o Soft toys
o Others (Action figures and accessories, Arts and crafts, etc.)
• Toys market, by distribution channel:
o Supermarket / Hypermarket
o Specialized store
o Online
o Others (Stationery, Gift shops, Kiosk, etc.)
• Toy market, by region:
o North America
United States
o Asia-Pacific
South Korea
o South America
o Middle East and Africa
Saudi Arabia
United Arab Emirates
South Africa

Competitive landscape

Company Profiles: Detailed analysis of the major companies present in the global toys market.

Customizations available:

With the market data provided, we offer customizations based on the specific needs of a business. The following customization options are available for the report:

Company Info

• Detailed analysis and profiling of additional market players (up to five).
Read the full report:

About Reportlinker
ReportLinker is an award winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.


CONTACT: Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001

Comments are closed.