Google changes its My Business services and webpage to a better account for large and small businesses / digital information world

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Google changes the name of the Google My Business app to Google Business Profile. The app is also slated to be phased out entirely by 2022.

Google’s goals with the My Business app are apparently to compartmentalize as much as possible. Other major Google apps were removed, with the leftovers being incorporated into other pre-existing features or apps. In this case, the Google business profile will be integrated into the Search app or the Maps interface. The My Business app itself gets one gravestone among the many that populate Google’s booming graveyard (I never thought I’d use the words boom and graveyard in the same sentence). Small business owners are already being encouraged by Google to start managing their profiles from these apps as soon as the onboarding begins.

However, My Business is not just an app; it also has an online web version, which will also undergo a name change. Renamed Business Profile Manager, this part of the My Business experience is aimed at large companies. Further details on the implications of this change are yet to come. However, it can be assumed that Business Profile Manager will come with its own features which may be more relevant for all types of businesses.

Along with these name changes, both platforms can also be used to verify one’s business. When searching for their establishment on Google, either profile can be used to verify that the location belongs to the user in question. All that needs to be done is claim the location from the search results and then wait for the business to be verified. After that, both profiles can be used to edit opening hours, address, photos and other relevant information.

Much of these interface updates and changes haven’t been announced yet. Their implementation is expected to last until 2022, with current screenshots seen via beta A / B testing in specific regions.

Read more: Latest Google Revenue Report Shows Healthy Growth Despite Apple’s Data Restrictions


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