How B2B e-commerce platforms are facilitating faster product distribution for FMCG manufacturers –


B2B e-commerce platforms, such as Alerzo, Tradedepot, facilitate faster product distribution for FMCG manufacturers like Unilever, Nestlé, Procter & Gamble, PZ Cussons, Reckitt Benckiser, Dangote, Golden Penny , Dufil and Flour Mills.

There is no doubt that digital technology is redefining manufacturing, distribution and retail, which in turn is impacting our daily lives.

There have been and there will be changes in the way several sectors of the economy operate as the growing emergence of B2C and B2B e-commerce platforms in Nigeria illustrates how digital technology is driving the market.

After the industrial revolution of the 18th century, the technological revolution boosted by information and communication technologies or digital technology, is another great wave that has had an unparalleled impact on the global social and economic landscape in the 21st century.

At present, e-commerce is helping manufacturers, distributors and the retail segment of the Nigerian economy to reach their customers faster, deepen market penetration and reach remote locations more easily.

Adewale Opaleye, CEO of Alerzo, a B2B e-commerce platform, said his company’s mission is to strengthen the country’s $100 million retail segment through products technologies by equipping them to operate as profitable and sustainable businesses.

To this end, the role of technology-driven B2B e-commerce platforms is particularly important in supporting manufacturers, distributors and retailers by enabling efficient factory-to-retail distribution for food and consumer goods companies. , helping to bridge disruptions in the supply chain.

Manufacturers and business owners no longer have to wait for customers to come to the shelf or market stall to purchase products, as they meet potential buyers and users of their goods and services daily. on the digital space, providing them with convenience and a positive user experience. .

By working with fintech companies, payment solutions and financial service providers, B2B e-commerce companies are impacting the national economy by deepening financial inclusion and closing the gap between the unserved and the underserved. served.


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