India Home Decor Market (2022-2027) by Product, Price, Distribution Channel, Location, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis


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Indian interior design market

Indian interior design market

Indian interior design market

Dublin, June 01, 2022 (GLOBE NEWSWIRE) — The “India Home Decor Market (2022-2027) by Products, Price, Distribution Channel, Location, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis” report has been added to from offer.

The Indian Home Decor Market is estimated to be worth USD 32.14 billion in 2022 and is projected to reach USD 39.44 billion by 2027, growing at a CAGR of 4.18%.

Market dynamics

Market dynamics is a force that impacts the prices and behaviors of players in the Indian interior design market. These forces create price signals that result from changes in the supply and demand curves for a given product or service. The forces of market dynamics can be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand and supply. Human emotions can also drive decisions, influence the market and create price signals.

As market dynamics impact supply and demand curves, policymakers aim to determine how best to use various financial tools to stem various strategies aimed at accelerating growth and reducing risk.

Market segmentation

  • The Indian home decor market is segmented on the basis of product, price, distribution channel and location.

  • Products, the market is categorized into hair care products, skin care products, bath & shower, oral care, cosmetics & makeup, and beauty tools & accessories.

  • Outlook, the market is categorized into vegan, organic and inorganic.

  • Distribution channel, the market is categorized into specialty retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drugstores, and online retail channels.

  • Category, the market is categorized into Masse and Premium.

Company Profiles

The report provides a detailed analysis of competitors in the market. It covers the analysis of financial performance of listed companies in the market. The report also offers detailed information about recent development and competitive scenario of the companies. Some of the companies covered in this report are Ashley Furniture Industries, Samson, Indigo Interiors, etc.

Competitive quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and assess the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the Indian interior design market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design business growth strategies. The matrix can be used to assess approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the Indian home decor market using the Ansoff matrix to provide the best approaches a company can take to improve its position in the market.

Based on the SWOT analysis conducted on the industry and industry players, the analyst has designed appropriate strategies for market growth.

Why buy this report?

  • The report offers a comprehensive assessment of the Indian interior design market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and market size projections. Projections are calculated using proven research methodologies.

  • The report has been compiled through extensive primary and secondary research. The main research is done through interviews, surveys and observations of renowned personnel in the industry.

  • The report includes in-depth market analysis using Porter’s 5 forces model and Ansoff’s matrix. Additionally, the impact of Covid-19 on the market is also presented in the report.

  • The report also includes the regulatory scenario in the industry, which will help you to make an informed decision. The report discusses the major regulatory bodies and major rules and regulations imposed on this industry across various geographies.

  • The report also contains competitive analysis using Positioning Quadrants, the analyst’s competitive positioning tool.

Main topics covered:

1 Description of the report

2 Research methodology

3 Executive summary
3.1 Presentation
3.2 Market Size, Segmentations and Outlook

4 Market dynamics
4.1 Drivers
4.1.1 Consumer demand in emerging countries
4.1.2 Increase in Adoption of Online Home Decor Products
4.2 Constraints
4.2.1 Availability of poor quality and counterfeit products
4.3 Opportunities
4.3.1 Growing Demand for Trending and Unique Products
4.3.2 Inclination towards the adoption of environmentally friendly products
4.4 Challenges
4.4.1 Fluctuation in commodity prices

5 Market Analysis
5.1 Regulatory scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff matrix analysis

6 India Home Decor Market, By-Products
6.1 Presentation
6.2 Household linen
6.3 Flooring
6.4 Furniture
6.5 Wall decoration
6.6 Lighting
6.7 Others

7 India Home Decor Market, By Price
7.1 Presentation
7.2 Premium
7.3 Mass

8 India Home Decor Market, By Distribution Channel
8.1 Presentation
8.2 Specialized shops
8.3 E-commerce
8.4 Retail Stores
8.5 Others

9 India Interior Design Market, By Location
9.1 Presentation
9.2 Interior
9.3 Exterior

10 Competitive Landscape
10.1 Competitive Quadrant
10.2 Market Share Analysis
10.3 Strategic Initiatives
10.3.1 Mergers and Acquisitions and Investments
10.3.2 Partnerships and collaborations
10.3.3 Product Developments and Improvements

11 company profiles

12 Appendix
12.1 Questionnaire

Companies cited

For more information on this report, visit


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