Intel embarks on hiring game developers ahead of Alchemist Gaming GPU launch
Intel has announced that it has hired four main game developer advocates as it prepares to launch its first high-performance discrete gaming GPUs, the Arc Alchemist. Developing and launching a new hardware product is an arduous process with millions of moving parts – both with the hardware development and the qualification side of the equation, as well as the development of the software stack that actually enables developers to exploit the material and finally to appreciate it by the users. While Intel has yet to tip its hat on the high-performance discrete gaming GPU market with its Alchemist and future products, the company knows what it needs to do to increase the chances of a successful launch. As Steve Balmer so eloquently puts it, it’s all about developers.
One requirement is quite simple: Intel’s GPUs will not be deployed in a vacuum. While Intel most certainly relies on its iGPU driver stack, its discrete graphics implementation provides a whole new architecture. To continue these types of efforts, companies like AMD and NVIDIA both maintain developer awareness and support programs. This can sometimes mean just sending documentation and collaborating remotely, but sometimes it also involves assigning engineers to the developers to help with the optimization and compatibility of game performance. Intel’s recent hires, the company believes it still has work to do with developer outreach.
Over the past four days, Intel, through one of its official Twitter channels, announced that it has hired four executive positions related to developer outreach, developer relations, and developer tool development. developers.
The first job advertisement (dated September 14) was André Bremer, who joined Intel as the new Vice President (VP) and General Manager (GM) of Gaming and Graphics Workload Engineering (all of these positions are more than a mouthful). Bremer brings decades of experience in the game industry and developers, having previously worked at Prime Gaming, Amazon Web Services Game Tech, Zynga, EA and LucasArts.
A day later the September 15th, Intel announced that it has hired Michael Heilemman (CTO of Maxis and Electronic Arts) for the role of senior director of game development tools and technologies. According to Intel, Heilemman has been involved in the development of no less than 60 AAA games – he’s a person with a deep understanding of developer culture, bringing years of experience to the grueling task of making life as easy as possible for developers. by integrating and optimizing Intel’s high performance graphics architecture.
The next hiring, announced September 16, was Ritche Corpus – a 15-year AMD veteran – for the role of vice president and general manager for gaming ecosystem business development and developer relations. Ritche Corpus brings a multitude of connections to Intel, having previously been involved with the PC Gaming Alliance as a member of its board of directors and as treasurer. His resume indicates a strong inclination for software.
Finally, Intel also today announced the hiring of Steve Bell as Senior Director of Game Developer Relations. This is one of those cases where the gain of one company is the loss of another – Steve Bell goes straight from AMD to Intel, after more than 13 years in exactly the same capacity he now joins the Blue. Giant.
Hardware doesn’t work without software, and the difference between a good user experience and good hardware performance is mostly in competent software solutions. With these hires, Intel is extending its reach to the entire developer community, without whom Alchemist’s high-performance graphics architecture (and its future iterations) would translate into little less than expensive clipboards.
Judging by the general perception of the debate over the quality of NVIDIA vs AMD drivers, and the number of consumers who claim to prefer the former over the latter, Intel will likely do everything possible to avoid public misconception. It’s great that your graphics cards get the “good wine” label due to performance improvements that occur over a long period of time, but even better to start with a great developer and great public perception. . Intel has the money and is clearly willing to hire people for the job. We’ll see how all of this translates into when Alchemist actually launches.