Largo strengthens its distribution strategy with the deployment of a single brand and the launch of its e-commerce site



Largo (FR0013308582 – ALLGO) (Paris: ALLGO), eco-responsible French industrial player and expert in the reconditioning of high-tech products, continues to develop its activity by marketing its devices on its new e-commerce site and by deploying a single brand on all of its distribution channels .

Largo believes that today’s consumers are not the same as yesterday’s consumers. This is why it intends to offer a real alternative of consumption in line with their values.

With that in mind, Largo launches the e-commerce site, formerly, whose objective is to show that refurbished computer devices 100% Made In France represent a cheaper and more responsible alternative for the general public than new devices. A large catalog of products (smartphones, tablets, computers and accessories) reconditioned in the Largo plant in Sainte-Luce-Sur-Loire near Nantes will now be marketed on will be at the service of Largo’s BtoC growth strategy on the French market – as a reminder, the Company aims to increase its turnover from 10 to 70 million euros by 2025 while maintaining its initial mission to support changes in the purchasing behavior of citizens and businesses in favor of the circular economy.

Largo is now the unique brand which will target all of the Company’s distribution channels. This brand strategy will allow it to establish itself as a key player in responsible renovation. In addition to the launch of, this ambition is also materialized by:

– The deployment of the Largo Business brand to support the CSR policies of companies and local communities;

– The overhaul of Largo’s visual identity to strengthen its relations with distributors;

– A new brand signature, “So, isn’t the second life beautiful?”, A slogan inciting consumers to rethink their purchasing choices and to ask themselves whether they need to acquire new products or whether they should instead turn to reconditioned products which remain as efficient.

Christophe Brunot and Frédéric Gandon, Co-founders of Largo, comment: “We are very proud to announce the launch of this new brand and of the e-commerce site. We will accelerate our sales to achieve our ambitious commercial objectives thanks to this new brand for all our markets, a more modern visual identity and a high-performance product that meets consumer expectations.”.


Created in 2016, Largo is a group fundamentally involved in the circular economy. With nearly 50 employees based in Nantes, in the West of France, Largo refurbishes smartphones, tablets and laptops. Positioned across the entire value chain, from sourcing to renovation and distribution, Largo wishes to become a benchmark player in the field of responsible renovation. A pioneer in terms of transparency, Largo invested in 2018 in a sophisticated production tool allowing it to optimize its processes and the quality of its products.

Entirely in-house in France, the reconditioning site offers total control of each key stage: reception, testing, repair, quality control and after-sales service. Since the creation of the Company, Largo has already reconditioned more than 170,000 smartphones and achieved a turnover of nearly € 10.3 million in 2020.

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