LOS ANGELES, March 16, 2022 /PRNewswire/ — Luxury fragrance house The Harmonist expands its distribution from five to a total of eleven markets, opening its doors to new customers in Germany, Austria, Hungary, Mexico, Brazil, Ukraineand Uzbekistan by the end of 2022.
Founded by Lola Tillyaeva (Till), The Harmonist is inspired by the guiding principles of Feng Shui and each fragrance is carefully crafted to help the wearer find balance, harmony and well-being.
Commenting on the international expansion of The Harmonist, Founder and Owner Lola Tillyaeva (Till) said: “For me, fragrances are more than just smells. They can affect our emotions and impact our memories. Harmonist fragrances take into account the energy of the wearer and help them to find well-being and harmony in their lives. I am truly honored to see how The Harmonist has grown in just six years while remaining true to the principles on which it was founded.”
The Harmonist opened in Tillyaeva’s home country, Uzbekistan in March 2022. The perfumes are available at Orris Parfumerie in Tashkentwith another store planned to open in Bukhara by the end of 2022. The Harmonist has expanded to Hungary end of 2021 and is available for sale at Neroli Luxury Perfumery in Budapest. In GermanyHarmonist scents are currently available at the Nïche Story perfumery in Munichwith two other stores in Munich and Bruschal planned to open. The fragrances will also be available in niche stores or luxury department stores in Mexico, Austria and Brazil by the end of 2022.
After the brand more than tripled its revenue in 2021, The Harmonist has planned a rebrand in its range of fragrances, travel sprays and refills, as well as the introduction of Royal Earth Parfum and Yin Transformation Eau de Parfum. .
Since its inception in 2016, the young brand has far exceeded expectations and growth forecasts and is widely recognized as a brand to watch in the luxury industry. The Harmonist’s bespoke approach to fragrance design has helped propel the brand to the forefront of the niche fragrance industry. The fragrances, designed in collaboration with master perfumers Guillaume Flavigny, encompass aspects of the Yin and Yang dualities and the five elements of Feng Shui: water, fire, wood, metal and earth. By channeling the Feng Shui philosophy, The Harmonist fragrances cultivate balance, harmony and well-being in the wearer.
The Harmonist business model is built on the principles of sustainability, using recyclable materials at every possible touchpoint, including its refillable Pochet glass bottles inspired by ancient alchemists, luxury packaging and vegetable wax candles. . In 2017, Lola Tillyaeva (Till) led the Harmonist’s charity initiative “The Droplet”, an interactive art installation designed to raise awareness of water scarcity issues.
To learn more about The Harmonist, visit www.theharmonist.com in the US, www.harmonist.eu in Europe and www.harmonist.uk in the UK.
To learn more about Lola Tillyaeva (Till), visit her official websites and social media:
SOURCE Office of Lola Tillyaeva (Till)