MSI Partners with Techtron to Expand Distribution Network to PHL

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GLOBAL gaming brand MSI strengthens its local presence with the expansion of its distribution channel through a new partnership with Techtron Systems Corp., a spin-off of Innovista Technologies, Inc., the leading distributor of computer hardware and peripherals in the field of information technology in the Philippines.

Pursuant to their agreement, Techtron will distribute its line of Business and Productivity laptops to local businesses and corporate customers.

This list of computing devices, consisting of the Summit, Prestige, and Modern series, was first launched domestically in 2020.

Apart from that, it will also be entitled to distribute desktops, monitors, AIO (All-In-One) and peripherals from MSI.

“It’s definitely an advantage to have Techtron on our side to achieve the market penetration that is necessary to reach our full sales potential,” said Rhyan Sy, Product Manager, MSI Philippines.

“MSI has considered several distribution partners, and we are confident that Techtron’s key experience and expertise in the enterprise market will help us leverage our position in the Philippines,” he added.

With the combination, Techtron will also be guided by a deep commitment to providing a diverse, low-cost product selection to supply various industries as the economy recovers and demand increases.

“We will also strengthen our relationships with our customers by better understanding their needs and requirements through close collaboration with our dealers, ensuring our products are available and assisting them with their business growth plans,” said the Techtron’s vice president of sales and marketing, Martini Chua.



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