Odyssey continues to execute its omnichannel distribution strategy launched at GNC, Thrive Market and Fantastic Fungi Forager Box stores


FORT LAUDERDALE, Florida–(BUSINESS WIRE)–Odyssey Elixira leader in next-generation functional mushroom energy drinks, today announced its launch in select CGN stores across the country. Mushroom energy drinks have also been uploaded Prosperous market this week and will be part of the Fantastic Fungi Forager Box which falls on September 21.

“We are excited to continue executing our omnichannel strategy by adding these very important outlets to our distribution channels. Each has their own loyal customer base, and we look forward to supporting them in their launch and beyond,” said Scott Frohman, Founder and CEO of Odyssey Wellness. “We are committed to a multi-channel distribution strategy that targets our mainstream stores everywhere.”

“We look forward to welcoming Odyssey to GNC as a functional and great-tasting new energy drink,” said Kevin Maloberti, vice president of merchandising at GNC. “Our consumers are health enthusiasts who strive to live their best lives and products like Odyssey can be a great addition to their lifestyle.”

“As a health-focused online membership, we’re thrilled to introduce Odyssey Mushroom Elixirs to our 1.2 million members,” said Christine Dang, Category Manager Thrive Market. “Our members are hungry for products that deliver functionality and taste – and Odyssey Mushroom Elixirs is a superfood-packed functional drink that tastes great.”

Odyssey incorporates the power of adaptogenic mushrooms into its line of next generation sparkling energy elixirs to support energy, focus, clarity and mood. Odyssey’s skyrocketing popularity with Gen Z and Millennials is credited to its innovative extraction method capturing all the health benefits of these undetectable mushroom-flavored superfoods.

Odyssey is uniquely positioned to benefit from triple play at the intersection of three booming market sectors: the global energy drink market is expected to reach USD $177.59 billion by 2030the global functional beverages market is expected to be worth US$279.4 billion by 2030and the global functional mushroom market is expected to be worth $22.3 billion by 2032.


Based in Ft. Lauderdale, Fl., Odyssey Wellness LLC is an emerging functional energy drink company. Their innovative, exotic-flavored functional mushroom elixirs are powered by 8:1 nootropic and adaptogenic fruiting body extracts from Cordyceps and Lion’s Mane and 85mg of natural caffeine from green tea. They offer real functional advantages and above all; are delicious and unique both in the undetectable taste of the mushrooms and in their effect. They are rich in beta-glucans and other active compounds to provide holistic support for body and mind, supporting energy, focus, clarity and mood. Visit https://odysseylixir.com/


GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live strong, fit and live well. The brand reaches consumers around the world by delivering its products and services through company-owned outlets, national and international franchises, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diverse, multi-channel business model has global reach and a recognized trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com


Comments are closed.