Personal care brand Brillare has made a foray into the offline retail space and is looking to strengthen its distribution footprint with exclusive outlets. The company announced that it has opened its first two exclusive outlets at Pacific Mall, New Delhi, and VR Mall, Surat.
Major FMCG Emami owns a controlling stake in Brillare. Currently, Brillare products are available to customers of high-end chain salons, the official website, and e-commerce platforms such as Nykaa, Amazon, Flipkart, Purplle, and Tata Cliq.
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Jigar Patel, CEO of Brillare, said: “The idea behind creating Brillare was to address real beauty issues with science and nature and to extend lasting healing to a rapid approach. With the launch of our exclusive points of sale, we hope to strengthen this commitment. We intend to open 50 outlets by 2023, as well as increase our digital footprint by entering Level II areas and seeking opportunities for global expansion.
“In addition, we intend to expand our existing personal care portfolio and introduce innovative products with zero dilution formulation,” he added.
Its product portfolio includes facial cleansers, oil injections, potent drops, facial toners and ultimate soothing oil in a zero dilution formulation.