Posadas and Saber will collaborate to boost the hotel operator’s distribution strategy


The multi-year agreement will help the Mexican hotel operator accelerate its growth plans and increase revenue through Saber’s SynXis reservations center.

SOUTHLAKE, TX, July 14, 2022 /PRNewswire/ — Saber Society (NASDAQ: SABR), a leading provider of software and technology serving the global travel industry, today announced a new distribution agreement with Posadas, from Mexico leading hotel operator, which will help accelerate its growth plans and drive higher revenue through Saber’s SynXis Central Reservations (CR) platform.

The agreement will allow the hotel operator to put its inventory in front of hundreds of thousands of travel agents worldwide across all major Global Distribution Systems (GDS) through Saber Hospitality’s innovative system. SynXis CR. This platform offers specific features and capabilities that help generate higher revenue and streamline internal processes, thereby improving efficiency.

“Saber is a leading travel technology company in the world and with leadership in Mexico which offers a complete distribution platform for the various sales channels, including Global Distribution Systems (GDS),” said José Jaime Lorenzo, director of revenue management, technology and distribution, Posadas. “Our partnership with Saber includes replacing our current GDS connectivity technology with SynXis.”

Saber also continues to support Posadas’ GDS marketing, helping to position its hotels under the Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta Inn, Gamma and one brands through Sponsored Property campaigns and Saber promo.

“We are delighted to support Posadas’ distribution strategy with the implementation of SynXis CR. To be competitive and generate additional revenue opportunities, it is essential that hoteliers equip themselves with the right technological tools to present their offerings to global markets,” said Frank Trampert, Senior Vice President and Global General Manager, Community Sales, Saber Hospitality. “We are excited to enable Posadas to capture and create future travel demand in a key market like Mexico and beyond.”

Available in eight languages, SynXis CR enables a single system of record that can help implement hoteliers’ distribution strategy, reach the broadest distribution points in the industry, and support their business goals. Hotel owners and managers can enter and manage their own property information, including rates, photos, inventory and policies, as well as view booking data and reports through the online portal SynXis, where they can access various marketing tools.

About Saber Corporation

Saber Corporation is a leading software and technology company powering the global travel industry, serving a wide range of travel businesses, including airlines, hoteliers, travel agencies and travel agencies. other suppliers. The company provides sales, distribution and fulfillment solutions that help its customers operate more efficiently, generate revenue and deliver personalized traveler experiences. Through its leading travel marketplace, Saber connects travel suppliers with buyers around the world. Saber’s technology platform supports more than $260 billion in global travel costs every year. Based at South Lake, TX, USA, Saber serves customers in more than 160 countries around the world. For more information, visit www.sabre.com.

About Posadas

Posadas is the leading hotel operator in Mexico which owns, leases and manages 185 hotels and 28,690 rooms, with a presence in the largest and most visited beach and urban destinations in Mexico and the Dominican Republic. Its hotels located in urban destinations account for 87% of its total rooms and in seaside destinations 13%. Posadas operates the Live Aqua Beach Resort, Live Aqua Urban Resort, Live Aqua Boutique Resort, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta Inn, Gamma and one brands, as well as the Live Aqua Residence Club and Programs vacation home Fiesta Americana Vacation Club. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For more information, visit: www.posadas.com.


Media contact at Saber:

Denise Canelas
[email protected]

Media contact at Posadas:

Claudia Mercado
[email protected]

SOURCE Saber Corporation


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