PrimeAlert is establishing another milestone in its overall growth strategy with the launch of its regional trading and distribution operations in Nigeria with the aim of enhancing its business on the African continent and strengthening its presence and focus in the country.
The event held yesterday at the Radisson Blu Hotel Lagos brought together PrimeAlert executives and stakeholders to witness the unveiling of the company’s new brand identity, product launch and announcement of new partners PrimeAlert distribution and response security partners across Nigeria.
PrimeAlert’s presence in Nigeria provides the brand with the opportunity to gain an in-depth reach across Africa and better understand changing market dynamics and customer demand,” said Tony Nwulu, Director General of PrimeAlert SecureLTD.
In his speech, George Tiga, COO of PrimeAlert, said that; “The strengthening of our operations in Nigeria demonstrates our commitment and investment in the Nigerian home and commercial security markets. We offer the best possible services to our customers and partners in the region.
“With growing insecurity in Nigeria and the rise of private security. PrimeAlert is a brand that places paramount importance on protecting the lives and property of its customers at the same time, supporting state institutions and security agencies in their primary role of combating worsening insecurity in the Nigeria,” says Eze Igwe, Retail Distribution Manager, PrimeAlert Secure LTD.
PrimeAlert has established strong relationships and response partnerships with two other consultancy firms as well as all security agencies in Nigeria including DSS, Civil Defence, Nigerian Police, Federal Fire Service and the Federal Highway Safety Commission in others to provide urgent responses to burglary. and fire alarm notifications.
“Our marketing communications partnership with PrimeAlert is focused on building a strong regional business network, brand presence and visibility for PrimeAlert in Nigeria and across Africa,” said Chidiadi Madumere, MD/CEO of Black Purist ECOWAS.
PrimeAlert has also partnered with Inspired Decisions to build strong multi-stakeholder partnerships, conduct public-private dialogues, cultivate strategic partnerships with international donors, government, civil society private sector and implementing partners in the security sector. According to Chidinma May Ottah, Principal Consultant, Inspired Decisions, “PrimeAlert has partnered with Inspired Decisions (ID) to implement a 36-month CSR project titled Nigeria Security and Safety Project (NSSP) with an initial pilot phase of 12 months to test its approach to meeting the challenge of worsening insecurity in Nigeria”.
These partnerships reflect PrimeAlert’s focus on addressing insecurity issues in Nigeria and growing its market in the region.