Solare Hotels and Resorts Selects Saber Technology to Optimize Distribution Strategy as Japan Reopens to Overseas Visitors

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The new agreement will further strengthen Saber’s position in the Japanese market while enabling Hotels in Solare to expand its geographic reach.

Saber Corporation(NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new agreement with Solare Hotels and Resorts Co., ltd. The deal will see the chain put its inventory in front of hundreds of thousands of travel agents globally across all major global distribution systems (GDS) via Saber Hospitality’s innovative SynXis platform. Solare Hotels and Resorts will be able to significantly increase its distribution reach and potential revenue opportunities, while providing travel agents around the world with access to the hotel chain’s content.

“It is very important for us to work with a technology provider who understands the unique perspectives of the Japanese tourism market while allowing us to effectively communicate to the world Solare Hotels and Resortsand what our properties and locations have to offer,” said Katsuyuki YoshidaExclusive Sales Officer & Solare Hotels and Resorts Revenue Management Division. “Distributing our content through the SynXis platform will improve the visibility of our hotels, help us increase bookings and achieve our goal of making the guest experience more enjoyable and satisfying for more travelers. Our goal is to create hotels with deep connections to their locations and this new agreement will ensure that we can showcase these hotels and these connections to a broad global audience.

The distribution deal comes at an important time for Japan’s travel industry, and is one of several key deals Saber announced in Japan These last months. Japan has now opened to selected tourist groups and is preparing to further ease border restrictions for tourists in the future.

‘We are delighted that Hotels in Solare chose Saber because it is adding the GDS channel to its distribution strategy for the first time,” said Frank Trampert, Senior Vice President and Global General Manager of Community Sales for Saber Hospitality. “It is important that hotels are ready to seize the recovery and drive their own demand as more global markets open up and we look forward to working with them. Hotels in Solare to enable the chain to increase bookings, increase future revenue opportunities and put their hotels and offerings in front of the world.’

About Saber Corporation

Saber Corporation is a leading software and technology company powering the global travel industry, serving a wide range of travel businesses, including airlines, hoteliers, travel agencies and other suppliers . The company provides retail, distribution and fulfillment solutions that help its customers operate more efficiently, generate revenue and deliver personalized travel experiences. Through its leading travel marketplace, Saber connects travel suppliers with buyers around the world. Saber’s technology platform supports more than $260 billion value of worldwide travel expenditure annually. Based at South Lake, TX, USA, Saber serves customers in more than 160 countries around the world. For more information, visit www.sabre.com.

About Solare Hotels and Resorts Co.ltd.

Solare Hotel and Resorts is a large Japanese hotel chain which has 17 hotel brands such as “UAN Kanazawa”, “the square hotel”, “hotel androoms”, “LOISIR”, “ROYAL PINES HOTEL” and “Chisun”. The company manages hotels and operates franchises at 65 locations in Japan and 1 location abroad (total of 9,906 rooms)*. Their management also covers retail outlets, food and beverage outlets, bathhouses, spas, and franchise operations. (*Dated August 2022)

URL: https://www.solarehotels.co.jp

Media Contact

Elizabeth’s hands

Saber Public Relations – Asia Pacific

Email: [email protected]

Telephone: +65 8742 7720

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