Sony and Parrot Analytics to streamline content programming, sales and distribution strategy


parrot analysisSony’s expertise in the global streaming space will help Sony – which lacks an in-house streaming service – make the best decisions when it comes to pricing content and targeting that content to the right buyer. Importantly, the company’s global demand data allows Sony Pictures Entertainment and to bring greater leverage to the negotiating table in the execution of content sales and distribution agreements. Parrot Analytics works with Sony’s Latin America division, focusing on the main international markets of Argentina, Brazil, Colombia and Mexico.

“We are delighted to work with Sony to ensure that this iconic creator of some of the world’s most beloved and in-demand movies and TV series effectively targets its content to the right SVODs and other distributors at the right price. We will identify sales opportunities by analyzing supply and demand among the major SVOD players, analyzing content trends to develop new productions aligned with market needs, and analyzing the demand performance of Sony’s productions on individual SVOD actors,” said Alejandro RojasVice President of Applied Analytics at Parrot Analytics.

Liz Sanderson, Head of Data Analytics and Business Intelligence LATAM, Sony, added: “Our goal at Sony is to bring technology and emotion together. We’re in the Entertainment and Motion Pictures division, but Sony is basically a technology company. This fits perfectly with Parrot Analytics’ desire to bring creators and consumers closer together. Our partnership combines the cutting-edge predictive analytics of Parrot Analytics with Sony’s heritage in creating some of Hollywood’s most iconic content, and its expertise in production and excellent storytelling – the key ingredients for offer emotions to consumers. Thanks to Parrot Analytics, we are able to understand new content, evaluate our own content against competitors and identify the platforms best suited to our content. This will ultimately allow us to delight audiences and minimize risk.”


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