ELM GROVE, WI — The Specialty Tools & Fasteners Distributors Association (STAFDA) has announced Jude Nosekvice-president of marketing and new product development, for Keson LLC (Aurora, IL) will be STAFDA’s associate speaker on the state of the industry at the association’s upcoming convention and trade show October 30-November 1 in San Diego. Nosek will address the General Session audience on Monday, October 31.
For more than a decade, he worked in marketing for Anixter, a $10 billion company with 500 inside and 150 outside salespeople. He has authored hundreds of brochures, technical white papers, product sell sheets and catalogs. During this time, Nosek also worked as a project manager and eventually as an in-house creative director, designing sales and marketing strategies and supporting materials executed around the world. In the fall of 2004, he was asked to assess the marketing needs of Keson, a company founded in 1968 by his grandfather, Roy Nosek (company name is last name spelled backwards). Soon, Jude is working alongside his brother, Aaron and cousin, David. Since then, Keson has weathered nearly 20 years of stronger, more relevant growth for those in need of measuring and marking products.
The biggest challenge to date has been the merger of two companies to form Keson LLC and the subsequent introduction of the Austrian company SOLE products and Keson Levels in the North American market. He worked with teams on both sides of the Atlantic to help develop an offer, compose messaging and launch the next phase of Keson’s evolution, balancing the needs of both brands under one offer. business.
STAFDA’s annual convention and trade show are open to members only. You must be a member to attend. For more information and a photo, contact Catherine Usher, Director of Membership Services STAFDA, at 262/784-4774 or 800/352-2981, [email protected].