The Bruery Ruekeller Lagers are coming to national distribution • thefullpint.com

0

(Orange County, Calif.) — The Bruery is no stranger to brewing old-world-inspired traditional lagers, launching their Ruekeller: Helles to the broad market in January 2020 in 16oz 4-pack cans. Now Helles is making friends on the shelf, starting with Ruekeller: Dunkel, part of a new seasonal rotator that will be widely distributed in late February.

Ruekeller_Helles_Dunkel_TheBruery_01_4x5

A difficult process, a traditional method, Ruekeller: Dunkel draws inspiration from old world brewing techniques just like the traditional name. We crafted this Bavarian-style dunkel with the finest ingredients, utmost care, and years of experience brewing extraordinary craft beers. Ruekeller: Dunkel is a lightly sweetened 6.2% ABV dark lager with hints of sweet caramel, chocolate and a satisfying nutty taste.

With The Bruery’s extensive portfolio of unique and interesting beers (over 160 beers each year), we often say we brew for “taste rather than style”, but in the case of our lagers, we are truly inspired by the traditional old world techniques that these beers are known for. “Our Bruers create unique and innovative beers every day, every once in a while they go back to tradition and really perfect a classic style like this dunkel.” says brand manager Caiti Gold. “Our Bruers are experts in their craft and technique, and this style really showcases that expertise. We love our lagers here at The Bruery; the next time you see a table of Bruers around the clock on our tasting room patio, check how many are sipping on one of our lagers.

Stefan Weber, Production Manager of The Bruery, explains the process of creating this classic Munich-style beer: “Ruekeller: Dunkel is brewed using the traditional krausening method. At the end of the fermentation we add around 10% new beer to clean it up and make it more crispy and refreshing, this also helps us avoid any unwanted flavors. The method also produces carbonation without the need to use sugars or other adjuvants. This beer was a labor of love; we say ‘hard to brew, easy to drink’. Dunkel turned out amazing, with lots of bread character and a touch of toasty and chocolatey notes; I’m going to drink this in my garden all spring.

The name Ruekeller is a play on words, paying homage both to the traditional Krausen method of brewing fine lagers and to The Bruery’s namesake, Patrick Rue. In German, “ruh” literally translates to “calm or “peace”, while in brewing, the Ruhkeller, or “Rest Cellar”, is where the beer is krausened.

This all-new lager is now available across The Bruery’s entire distribution footprint in 16oz cans as well as on draft at your favorite bar or restaurant. The Bruery also offers shipping throughout California, Virginia, New Hampshire, Vermont, North Dakota, Ohio, and Pennsylvania, with free shipping on first orders over $75. Fans can start getting their innovative, world-class beers now by heading to TheBruery.com. The Bruery is proud to offer:

  • Loakal delivery in Orange County, Los Angeles County and Washington DC for all orders placed before noon on TheBruery.com.
  • Delivery across CA, DC, PA, VA, VT, ND, OH and NH
  • Same day pickup for orders placed on TheBruery.com at their distribution center in Orange County and the Bruery store in Washington DC
  • Availability at bottle shops and grocery stores in 29 states. Use com/find to find their beer on shelves and on tap across the country.

Be sure to follow @TheBruery on Facebook, Instagram and Twitter, and for more details visit TheBruery.com. Please contact [email protected] with all questions.

About La Bruery

The Bruery is a thirteen-year-old craft brewery located in Orange County, California, known for its innovative, inspired, and forward-thinking beers that push the boundaries of what beer can be. In addition to two Tasting Room locations in Orange County and a store in Washington DC, The Bruery operates three premium beer clubs: The Preservation Society®, The Reserve Society® and The Hoarders Society®. The Bruery offers direct-to-consumer shipping across CA, DC, PA, VA, VT, ND, OH, and NH, as well as nationwide distribution in 29 states.

Share.

Comments are closed.