Chicago, Illinois- Cruz Blanca Brewery is excited to expand distribution into the Wisconsin market beginning Monday, April 18 through Brew City Distribution. Cruz is the first craft brewery in the United States exclusively dedicated to brewing craft cervezas. Wisconsin is the second-largest state in the U.S. distribution of Cruz Blanca.
Cruz Blanca’s mission is to shake up the Mexican beer segment with a modern approach to cerveza brewing that captures Mexico’s obsession with refreshment and flavor. Its range of classic lagers and tropical beers includes Mexico Calling Lager Especial, Vamos Vienna Lager, Palm Shade Hazy Tropical IPA and La Floridita Sparkling Rosé Ale with Hibiscus and Passion Fruit.
“Traditional Mexican imports continue to outperform the U.S. beer category and Cruz Blanca offers the first craft cerveza brand to capitalize on this consumer trend to propel the Mexican cerveza segment forward,” said Josh Allard, Director of Cruz Blanca sales, “In 2021, Mexico Calling Lager grew 60%. In 2022, Cruz Blanca is expected to more than double in volume in Illinois. We are excited to continue this momentum in Wisconsin.
The Cruz Blanca brewery opened in Chicago’s West Loop neighborhood in 2016 and launched distribution through Windy City in 2019. “Wisconsin was a natural next step for Cruz Blanca because it’s where we like to spend our time. “, says founder and CEO, Manuel Valdes. . “We love the beer and restaurant scene in Milwaukee and Madison and are excited to be part of the community.”
To introduce Cruz Blanca to the Wisconsin market, Cruz will celebrate with launch parties. Please see Cruz Blanca’s social media pages for more information.
friday april 22
Draft and Ship in Wauwatosa
Wednesday April 27.
Brass faucet at Greenfield
Thursday April 28
Sugar maple in Milwaukee
friday april 29
Draft and ship at Shorewood
About Cruz Blanca Brewery
Cruz Blanca Brewery is a Mexico City-inspired brewery, reimagined in Chicago in 2016. As expressed in our crossroads logo, Cruz marks the intersection of Mexican spirit and American craftsmanship innovation. The portfolio features unique refreshing cervezas that go beyond traditional Mexican beers – with a range of classic Mexican lagers, sunny IPAs, barrel-aged and wild beers. Refresh your Cerveza.
For more information: